iCFO Brand Guide
Introduction
These guidelines describe the visual and verbal elements that represent iCFO's corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect iCFO's brand, including the logo, name, colors and identifying elements, which are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of iCFO's name and marks.
Download Brand GuidelinesLogo Guidelines
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the blocks in company brand colors and the letters iCFO. There is a horizontal orientation as well as a diamond shape. The logo is simple and direct.
Please use reverse logos for darker backgrounds and give plenty of space around the logo.
Please don’t alter the logo in any way.
Click here to get the logo files in .jpg and .png format inside a .zip file.
Download Logos
Corporate Typography
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design.
The primary logo uses Rockwell as the primary typeface.
We have selected Rockwell and Cabin for iCFO’s communications, as the primary corporate typefaces.
Rockwell can be used in Headlines as well as select words to stand out.
Cabin type family is to be used for all other copy applications, especially body copy and web type.
The typeface family is suitable for print as well as online applications.
Click here to download Cabin font.Click here to download Rockwell font.
Brand Colors
iCFO has three primary brand colors: Continent Grey, Innovate Orange, and CFO Blue.
Included with these colors are also the use of black and white.
Use them as the dominant color palette for all internal and external visual presentations of the company.
Continent Grey
WEB: #c4c4c3
CMYK: C023 | M018 | Y019 | K000
RGB: R196 | G196 | B195
Innovate Orange
WEB: #f89621
CMYK: C000 | M049 | Y098 | K000
RGB: R248 | G150 | B033
CFO Blue
WEB: #31a8c3
CMYK: C072 | M0145 | Y018 | K000
RGB: R049 | G168 | B195
Contact and Support Information
About These Guidelines
If any information is unclear about these guides or the iCFO brand please reach out to us for clarification. In addition to these brand guides we are happy to provide official brand elements as we deem fit for accurate brand representation.
Contact
Brand Guidelines created by:
The BARK Firm
info@thebarkfirm.com